How to Setup Automated Notifications

Notification messages are sent automatically based on the status of a WooCommerce order, WooCommerce subscriptions, or WordPress account events (such as user registration or login). They allow you to instantly connect with customers and administrative teams, ensuring that transaction updates and system triggers are communicated immediately.

Notification messages trigger automatically when a customer makes an order, when the WordPress administrator manually changes the order status from within the Wp-admin interface, or when standard membership events take place.

Supported Messaging Channels

• WhatsApp Web: Direct dispatch routed through your connected WhatsApp Web scanner (available natively to all users).
• WhatsApp Meta API: High-speed, professional business messaging using official Meta Cloud API infrastructure.
• Email (SMTP): Reliable electronic mail notifications sent through your custom SMTP settings.

Key System Capabilities

• Flexible Event Routing: Route notifications seamlessly to the end-user (customer), administrative managers, or both simultaneously.
• Precision Timing Delays: Choose between instant delivery or schedule automated delays in relative intervals (Minutes, Hours, or Days).
• WooCommerce Subscriptions Integration: Native support for managing subscription cycles and order renewals automatically.
• Advanced Dynamic Placeholders: Instantly extract and inject WooCommerce parameters (billing names, order subtotals, product names, tracking URLs) dynamically into the message body.

Managing the Notifications Workspace

To create a new automated event trigger, click the New Notification button at the top of the interface.

Once created, each notification trigger is displayed as an individual card inside a manageable dashboard grid:

About Card Header Controls

You can control, duplicate, edit, or delete any active notification rules directly using the toolbar controls located in each card's header.

| Senders Icons | Visual indicators displaying which communication channels (WhatsApp Web, WhatsApp Meta, Email) are currently active for this notification. | |

| Trigger Details | Summarizes the core execution context: the primary trigger event, configured latencies, and recipient routing. | |

| Activation Toggle | Main toggle switch to quickly activate or deactivate the notification rule. Toggle left to pause the notification safely. | |

| Edit Payload | Opens the message content editor modal to manage, translate, and format the outgoing message templates. | |

| Clone Notification | Instantly duplicates the notification card, copying all its rules, triggers, delays, and filters into a new rule. | |

| Delete Notification | Permanently deletes the notification rule from the system (requires double confirmation). |

Fine-Tuning Notification Logic

Configure individual settings within the body of a notification card to target specific users, set delays, and filter outgoing notifications.

1. Trigger Selection

Define the originating WordPress, WooCommerce, or WooCommerce Subscriptions event that fires the notification rule.

2. Timing & Delivery Delays

Set custom dispatch timing to control when messages are released:

• Instant: Dispatches the message as soon as the trigger event is fired.
• Delay: Schedules delivery after a specified time lag. Select a duration and choose between Minutes, Hours, or Days.

3. Communication Channels

Choose the active delivery methods for your notification (WhatsApp Web, WhatsApp Meta API, Email). Ensure your messaging credentials are set up inside your main Sender Settings.

4. Recipient Targeting & Admin Carbon Copies (CC)

Define who receives the automated notification.

• Customer: Route the notification dynamically to the buyer's phone number or email address registered during checkout or sign-up.
• Admin CC Routing: Send duplicate monitoring carbon copies of the notification to your administrative team.
• Dynamic Admin Selection: Use the interactive search field to search for administrators by name or email. Select multiple administrators to register their user IDs as a comma-separated distribution list.

5. Header Media Types & Attachments

Choose the outbound attachment mode to display as a header in your WhatsApp messages:

• No Image: Text-only delivery without media files.
• Featured Image: Automatically extracts and attaches the featured image of the triggered WordPress Post or Page context.
• Custom Image (Custom Media URL): Paste a direct static link (https://example.com/promo.jpg) to any image hosted on the web to send it as an attachment.
• Dynamic Product Image: (For WooCommerce and Abandoned Cart triggers) Automatically extracts the featured product image of the purchased or abandoned item from the order metadata and attaches it to the WhatsApp payload.

Advanced Audience Filters

Wawp features conditional logic gates to restrict or target notifications based on WooCommerce metadata.

• Only send if (Whitelist): Restricts execution ONLY to orders matching your conditions (e.g. only trigger for orders containing specific items).
• DO NOT send if (Blacklist): Suppresses delivery immediately if a match is found (e.g. skip notifications for orders placed via Cash on Delivery).

Available Filter Options:

1. Country Filter: Filters notifications based on the customer's billing country (whitelist/blacklist based on country codes).
2. Product Filter: Targets notifications based on specific purchased items (whitelist/blacklist based on product IDs).

3. Category Logic Filter: Restricts or triggers notifications based on whether the order contains products belonging to specific product categories (whitelist/blacklist based on category terms).
4. Payment Filter: Controls routing based on the payment gateway selected during checkout (e.g. Bank Transfer, Cash on Delivery, Stripe, PayPal).

Customizing Message Content Templates

Click the Modify icon in the card header to customize the content templates for each communication channel.

1. WhatsApp Web Content Editor

Features a plain-text composer with built-in emoji pickers and a dynamic placeholder menu.

2. WhatsApp Meta Template Mapper

Allows you to map your notification rules to official, pre-approved Meta Cloud API templates. Select the template name, language code, and configure custom text variables.

3. Email (SMTP) Gutenberg Canvas

Features a visual rich-text HTML editor. You can also select pre-designed email templates using the Email Template selector to send polished, branded transaction emails.

Syntax Transformation Examples

Type your raw message template using placeholders inside the message editor:

When triggered, the system parses the WooCommerce order database and replaces the placeholders with real-time customer data:

You can explore a full catalog of supported dynamic tags in the WooCommerce Text Formatter Documentation.

Supported Notification Triggers

Wawp monitors a wide range of website events to trigger your automated notifications:

WordPress Membership Triggers

• User Login: Fires immediately when a user logs in.
• User Sign-up: Fires immediately when a new user account is registered.

WooCommerce Order Status Triggers

Fires automatically whenever an order transitions to one of these states:

• Pending Payment: New order placed, awaiting customer payment.
• Failed: Order payment failed or declined.
• Processing: Payment received; order is being fulfilled.
• Completed: Order fulfilled and shipped.
• On Hold: Stock reduced; admin verification needed.
• Cancelled: Cancelled by admin or customer.
• Refunded: Order refunded by admin.
• Order Notes (wc_order_note): Fires automatically when an administrator adds a new note to the order details.
• Custom Order Statuses: Wawp automatically detects and integrates any custom order statuses registered on your WooCommerce store.

WooCommerce Subscription Triggers

Provides native automation for subscription-based products:

• Subscription Active: Fired when a subscription purchase or renewal is activated.
• Subscription On-Hold: Fired when a subscription is paused due to unpaid renewals.
• Subscription Cancelled: Fired when a customer or admin cancels a subscription.
• Subscription Expired: Fired when a subscription reaches its end date.
• Renewal Payment Failed: Fired when a subscription renewal payment attempt declines.
• Renewal Payment Success: Fired when a subscription renewal payment is processed successfully.

Wawp Abandoned Cart Triggers

Integrates with the Wawp Abandoned Carts module to trigger recovery messages:

• Abandoned Cart (abandoned_cart): Fires automatically when a shopping cart is left incomplete for more than 5 minutes.
• Potential Customer (potential_customer): Fires when a visitor submits their phone number or email through the exit popup but has not added products to the cart yet.
• Active Shopping (shopping): Fires when a visitor adds items to their cart and submits contact details, remaining active on your site without finalizing.

Step 7: Live Simulation (Try Before You Save)

Before saving and deploying your notification rule to production, Wawp allows you to run a live simulation to test your configurations and verify placeholders, templates, and delivery channels: