How to Setup Wawp Bulk Campaigns

Unleash the power of using your customer data to retarget them. The Wawp Bulk Campaigns dashboard provides advanced marketing automation that allows you to segment your users, schedule multi-channel blasts, randomize message delivery intervals to prevent spam flags, and review real-time execution analytics.

Campaigns Performance Snapshot

At the top of the Campaign Workspace, the Campaigns Performance Snapshot provides a real-time high-level analytics dashboard breaking down lifetime metrics:

• Total (ALL): The total lifetime campaigns registered on your website. Displayed with a blue progress tracking bar.
• Active (RUNNING): The count of campaigns actively sending or queued for delivery. Displays a green progress tracker showing active vs total campaigns percentage.
• Processed (DONE): The absolute number of successfully delivered messages (WhatsApp, Meta API, and Email combined) across all campaigns.
• Failed (ERROR): The absolute count of delivery errors. Displayed with a warning-red indicator showing the failure rate percentage for easy troubleshooting.

Create Campaign

To start a new campaign, just open the Campaigns page and click on the + Add New button (which acts as your Create Campaign trigger).

Campaign Header

The Campaign Header provides you with important structural information while configuring your campaign so you can monitor details in real time:

• Campaign Name: The campaign name is automatically retrieved based on the name you specified to avoid confusion during its creation.
• Estimated Recipients: This information is automatically retrieved in the background based on your active channels and filter parameters, letting you know exactly how many users will receive the WhatsApp, Meta, or Email dispatches.
• Progress bar: Displays what step you are currently at, allowing you to click on any step number to jump directly to and modify that configuration step.

Campaign Footer

The footer area includes the save, forward, and return navigation buttons present in every step of the wizard:

• Save Draft: Saves the campaign temporarily to your dashboard. Note that the campaign wizard also backs up all inputs to your browser's local storage (localStorage) in real time to prevent accidental data loss.
• Back: The return button to go back to the previous step to modify its settings.
• Next: The forward button displaying the next step's name to complete the setup.

Step 1: Audience & Channels

In this step, specify the campaign name, set up the transmission channels, select WhatsApp senders, and define your target audience:

Campaign Name: Write a unique descriptive name for your campaign so that you can easily identify it in logs and reports.

Channels: Select WhatsApp Web (direct WAWP engine dispatch), Meta WhatsApp (official WhatsApp Business API), Email, or a combination of them to run the campaign across multiple channels simultaneously.

Instances (for WhatsApp): Choose one or more of your connected WhatsApp Web instances. If multiple instances are selected, Wawp uses an automated rotation system to distribute outgoing messages between them. This reduces traffic on any single number and protects your accounts against spam restrictions.

Target User Roles: Target users belonging to specific WordPress member roles (e.g. Customers, Subscribers). This is highly effective for segmenting large user bases.

Target Specific Users: Search your user database by name or email and select specific individual users manually.

External Numbers (WhatsApp): Paste external mobile numbers (one number per line) in international format (e.g., 201111111111, 966500000000) without leading zeros or +. Ensure your numbers follow the Correct Phone Format to avoid delivery failures.

External Emails: Paste a list of external email addresses (one email per line) for direct email broadcasts (e.g., user@example.com).

Only Verified Phones? (WhatsApp): Turn this toggle on to restrict WhatsApp dispatches strictly to users whose phone numbers have been previously verified via Wawp's OTP gateways (Checkout or Registration), avoiding undeliverable messages.

Step 2: Additional Customer Filters

Use customer profile details to apply geographic and linguistic filters to localize your campaign:

Billing Country: Target users belonging to specific billing countries. Selecting All Countries (or leaving it empty) applies the campaign globally.

WordPress Profile Language: Target users based on the language preference set in their WordPress profile (e.g. English, Arabic), which allows you to send localized copy to distinct language groups.

Step 3: WooCommerce Customer Segmentation

Filter your audience based on order history and customer behavior to target specific shopping patterns:

Min. Total Spent: Only target customers who have spent at least this total amount in your store, helping you run exclusive VIP promotions.

Min. Order Count: Target loyal customers with at least this number of total placed orders.

Purchased Specific Products: Promote to customers who have previously purchased specific products by searching and entering their product IDs.

Order Statuses (for Product Filter): Refine the product purchase filter by selecting specific order statuses (e.g., target only users with Completed or Processing orders, while excluding On Hold or Cancelled orders).

Step 4: Message Content

Choose and compose the messages to send across your selected channels:

General Standards / Type Text only
Write standard text messages. For email, this includes a rich-text WordPress editor and custom email subject line.

For email dispatches, you can also select one of your beautifully designed Email HTML Templates from the dropdown menu to deliver branded layout notifications.

For Meta WhatsApp dispatches, select your pre-approved Meta Template and language from the dropdowns, then map dynamic placeholder variables to user meta keys.

Text with Media (WhatsApp)
Upload images, audio files, or PDF documents to attach rich media directly to your WhatsApp Web dispatches.

Share WordPress Post/Page
Search and share a published WordPress post or page. Choose whether to append or replace your message body with its title, excerpt, link, or featured image.

Include in shared post info: Title, Excerpt, Link, Featured Image. If “Append” is not checked, the Post/Page content will replace the main message text for the respective channel(s).

Share WooCommerce Product
Search and share products from your WooCommerce store. Select whether to append or replace your message body with product details, including title, price, description, link, or main image.

Include in shared product info: Title, Price, Short Description, Link, Main Image. If “Append” is not checked, the Product content will replace the main message text for the respective channel(s).

Step 5: Scheduling & Timing

Configure delays, daily limits, and launching schedules to protect your sender reputation and simulate human dispatch:

WhatsApp Scheduling & Email Scheduling

• Min Interval (sec): The minimum delay time between consecutive message dispatches.
• Max Interval (sec): The maximum delay time. The system randomizes delays between these bounds to mimic natural human behavior.
• Daily Send Limit: The maximum number of messages to send daily. Once this limit is reached, sending pauses and automatically resumes the next day.

Common Scheduling (Overall)

• Schedule Start: Set a future date and time to launch the campaign. If set to a past date or left empty, sending begins immediately upon campaign activation.
• Repeat Campaign: Configure automated recurrences (e.g. Daily, Weekly, Monthly, or Custom Interval where you specify the repeat interval in days).

Step 6: Review

Review the summary of all campaign parameters, including targeted channels, filters, and scheduled times:

Manage Existing Campaigns

Oversee your active queues, pause operations, track progression metrics, and direct edits from the Campaigns Workspace:

Status Index Reference

• Active: The campaign is currently running or scheduled to send.
• Paused: The campaign is paused in a sleep loop.
• Completed: The campaign has fully sent all messages in its queue.
• Draft: The campaign is a saved draft and has not yet been launched.
• Risky: The campaign is blocked for safety approval due to high recipient volumes without daily limits.

Operations Context Menu

• Pause: Pause an Active campaign's queue.
• Resume: Instantly resume a Paused campaign's dispatch loops.
• Edit: Modify campaign parameters (available on all statuses except Completed).
• Delete: Permanently delete the campaign entry and its queue logs from the database.
• Re-run: Re-start a Completed campaign, resetting statistics and recreating the target queue.